About us

We are GA: Guga + Anil.


Guga + AniL = We are GA


Federica "Guga" Fratoni studies Architecture at the Politecnico di Milano and starts her career at IED Milan where she becomes the coordinator of Advanced Studies at the IED Research Centre soon after. 
Guga enters the world of PR after meeting Karla Otto in 1997 and works for the agency for six years focusing on fashion, event organisation and design. Following her real passion for design, Guga accepts the role of worldwide communication manager at Kartell. She then moves to Moroso where she experiences a completely niche market, with a focus on artisanal production and design research, as opposed to the industrial scale of the former, and works not only with archi-stars but also emerging talents.

Karla Otto calls her back to establish, develop and direct the design department at her agency in 2009. After three years, she moves to Negri Firman directing the Design and Lifestyle division. 
In 2014, Guga founds GA together with her partner-in-crime Anil.

Guga is the strategic mind and the critical eye of GA.



Anil Durutan studies Fashion Merchandising Management at FIT (Fashion Institute of Technology)  in New York after completing his BA in Economics at Bilkent University in Ankara, Turkey. Coming back to Europe he starts working for Karla Otto directly after earning his Masters in Fashion Promotion at Istituto Marangoni of Milan.

During his six years with Karla Otto, Anil develops an interest in digital communication and becomes one of the first digital PRs in fashion, working with the earliest blogs and social medias, then at their initial stages. 


Moving to Negri Firman, he becomes the Director of Digital PR department after two years also working in new business strategies and development.

In 2014, Anil founds GA together with his best laughter-contagious friend Guga.

Anil is the creative mind and the digital eye of GA.